Rabu, 02 Juni 2010

Marketing Events: 7 Timing Key

Determine the best "time" for a specific event or run a marketing promotion is a decision fraught with indecision, incomplete information, and a good dose of hope that the winds of fate are not conspiring against you.

An easy way to tip the scales in your favor is "calendarize" Events Marketing rec known holidays, events, parties, etc.

With time to evaluate major events and activities you can plan your marketing efforts to exploit these targets of opportunity. You can also avoid conflict with other marketing activities that may compromise their effectiveness. An annual calendar of marketing a good help to coordinate the overall marketing strategy. It helps you determine when to apply your advertising and other promotions, often helps determine the priorities of marketing. Understanding the yearly calendar can be dynamite in the planning of press releases and media events.

What if I make a calendar? It can strike scenarios like having an evening reception in the Academy Awards show on television and are very few people attend and those attending, much can be your real "target audience. This type of conflict can be avoided if you know your target audience, took into consideration their interests and are scheduled events, advertising or other marketing activities at one time and place to see and be receptive to it.

And 'highly recommended that you "lock" your annual calendar of dates, events, opportunities that are vital to be seen either during, or times when you want to avoid marketing efforts before you commit to marketing strategy. Trying to market a new organic sunscreen for residents of Minneapolis in February is an obvious error! Using a calendar and the dates of the block, it will generate a marketing plan that takes advantage of key events during the year.

What should you consider putting on your calendar:

1) Schedule personnel. Consider what happens in your life that might impact your overall marketing strategy and advertising. Here are some examples:
Medical procedures provided
Family obligations

2) external events. There are many things happening in the world that could affect your business. There are many events you can schedule or nearby (like the Super Bowl, Academy Awards, etc.) Here are some examples to consider:
important elections
Major sporting events
The most important television events (eg awards)
celebrations of the local community or town and events
Expos local dances, social activities

3) the seasonal cycles. Many companies are sensitive to cyclical or seasonal industries. The sensitivity of sunscreen to time is a good example. Of course, winter is a crucial season for ski resorts. Here are some other examples to consider for your calendar: seasonal variations that affect your company because of the weather
quarterly and annual reports
Tax season
Summer holidays
Winter Holidays
School holidays
Government budget cycle (which is essential if you submit to government or lobby to preserve funding)
procurement cycles

4) Major Events in the sector. Most industries are important events that may affect the industry and many other companies. Here are some examples:
Great Fair
Industry Reports
Annual Lobbying
Major business and budget cycles of supply

5) major holidays. You'd be surprised how many companies do not take into account the impact of holidays on their activities. Depending on what you do, the holidays could mean more or less business. For example, the advertising sector enterprises is often ineffective during the Christmas holidays, but the advertising of consumer promotional Christmas gifts can be critical. Definitely consider the long vacation, but do not underestimate the importance of some of the smaller festivals, religious festivals in particular.

For example, if there is a religion, but customers who respect each other, you do not want to be insensitive to their religious observance calendar.

6) the activities of major competitors. Understand the key moment of your competitors for their efforts in strategic marketing and the timing of events, can help you create marketing to exploit their weaknesses and minimize their strengths. For example, if you know your competitor has a product release in March, you can submit your new product in February and first obtain a market advantage (razor companies do it all the time. As soon as we announced a new element comes to the market, competition in flooding the market with "buy one, get-one offer or send samples via direct mail, etc.). All that would be a major event in your company may also be a great event for your competitors. Some things to watch :
quarterly and annual reports
main sales
Product Releases
Valedictorian annual events (if you know what happens every year)
Main procurement activities
Major conferences and related events, which will be

7) Important Prospect and customer activities. This is essential. If you understand the cyclical nature of your potential customers and annual events, you can refine how, when and where the marketing efforts to them. Here are some things to see:
Favourite purchase seasons
The time of year when they purchase
Attending major events (conferences, exhibitions, social events)
If you are a business, their product cycles, the cycles of financial reporting cycles of R & D cycles, budget, relations with suppliers of events, cycles of supply and events and more.

All these things may apply to your industry or company. It is more than a sheet ready to reflect on how the calendar can make the difference between success and failure in marketing. Look for conflicts with other events on your master calendar. How can you minimize the impact of these on your results? Looking for synergies. How can I use these? Search marketing opportunities could be lost if you did not anticipate the master of time. Finally, on the basis of activities planned this year, provides the return on investment and other factors, and prioritize your marketing efforts.

If you have not made an annual marketing calendar, take some time before you run any marketing plan and a meeting. You can save a lot of money and really help you optimize your marketing strategies

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