Jumat, 28 Mei 2010

Understanding the movement green in your marketing efforts

Businesses, cities and individuals involved in the green movement. They are there to be part of keeping the environment healthy for humans impact 'on the country from recycled metals and toxic substances, organic gardening, adding more green space, buildings with environmentally friendly materials and much more.

A growing number of companies are beginning to see how a business advantage, especially if you think organic food is one of the fastest growing markets.

Here are some reasons, organizations and businesses have moved in this direction: * personal or participate, according to a recent survey by Progressive Network CARE2 community, 48 percent of Employees say they would work for less pay if it is for a socially responsible company , might work. And it was hard work, according to the poll 40 percent of workers willing to work longer would be a job with a socially responsible company. * The research requires that need to be concerned or Turner Construction Company has conducted a study that over 70% of executives view green buildings revealed that to improve student performance. * Environmental groups force the company * more responsibility because of pressure from environmental groups, now 30 major banks have stopped funding environmentally and socially irresponsible companies and are now green. * Competition from other environmental activities pressure firms to change their marketing initiatives * Levi's is the introduction of 100% organic jeans this fall. Nike sportswear is organic and speak with a responsible citizen. * A growing number of retailers with more environmentally friendly and energy efficient experiment shops. * McDonald's started serving Fair Trade Certified (TM) coffee in its 658 restaurants in New England and Albany, NY. These leases on 100 percent of their products over coffee, Fair Trade Certified (TM) organic coffee from Newman's own Organics, roasted by Green Mountain Coffee Roasters. They began this journey as a regional and, with the aim of expanding throughout the country.

Even more, companies are beginning to recognize that need decisions concerned with the triple bottom-line impact of economic, environmental and social.

Unfortunately, most people that green marketing refers solely to the promotion or advertising of products with environmental characteristics. This is only a part of the equation. Green marketing covers a broad spectrum of activities, including changes in product, changes in production, packaging changes, and change the ad.

Here are some things you can do to take the green movement in your marketing efforts:

* In the manufacture of your products - to study the use of recycled materials for packaging and the inclusion of organic fibers or other materials. Once you have changed the way product from you, so be sure to make people aware that the product or packaging material made from natural materials that do not harm the environment. * For recovery or new construction - for the study to minimize the choice of alternative building materials and environmentally sound energy consumption, with more insulation. Make people aware that you are a company that is socially responsible. * Set a place for your internal and external partners like Staples to recycle. They promote recycling programs at its stores for printer cartridges and electronics. * Identify local and global causes, when to engage your company and your employees and make a difference to the environment. o If there have been efforts Clif Bar Co., a knowledge of scientific predictions about global warming and how to remove the snow up to 70 percent in the western U.S. coastal mountains over the next 50 years. Last winter, is a campaign to help ski areas, set, skiers and snowboarders to combat global warming. The researchers said consumers are concerned about the environment. Even in the Midwest, consumers feel the same 8-4 percent of the general population of consumers, which show protect the environment, according to the Ohio Health and Wellness Research Report (C), a research report from The Insider Marketing found in its survey of 1,100 consumers in August 2005 in Ohio. They want to know companies as well and the only way you can know that the cure, when you tell your story.

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