Jumat, 14 Mei 2010

Search Engine Marketing: The Aftermath to cope wih Goolge Update "Jagger"

Address the consequences of Google Update Jagger

OK I know? M can not be the first to their posting, but? S face boys and girls, SEO (Search Engine Optimization) as we currently know is dead. E? Time to ditch the antiquated techniques, all clinging on SEO and online marketing on "Focus Optimization brand online? OBO quick!

So what? It's the difference between SEO and OBO?

Think of the applicant is not the search engine!

From a strategic point of view Online Brand Optimization (OBO) is all about optimizing your website and marketing activities for online applicants, the user who is trying your site what it is or she chooses. Whether it's a search engine, a content portal or forum. Your goal is to deliver what you? Ve promised aid and that the benefits of its online site finder. If you? Don t do? failed to reach your most important goal-line.

Rank? ITIS!

SEO optimization for the process is more mature about to the top of Google. The vast majority of SEO are, including a review of their placement in the SERP (results pages of search engines obsessed) on a daily basis, and also all types of Google Data Center (DC). Check the ranking will soon be an addiction for many SEO, and believe me, I know I was there. But I have come to me, and I? He acknowledged that there is more to life than being number 1 in Google for many keywords Fr. I? You also realize that in today? S can search environment? T rely on search engine to provide always targeted prospects to convert.

You can use the marketing research that many have recently been hit by Google? Jagger met have read? . Update For many, their website is completely fallen off the charts, as a result are now in a particularly precarious position. They rely entirely on Google to drive traffic to their site and new prospects in the next, began its activities, the tribe of rough terrain, which I gladly dumped? Google desert!? As we all know, no one dares to 127 page of search results!

Creating a brand (a bit 'as a non-need!)

Thus, they can do something to help this? The best solution for many of them are cleaning up their site, new interesting content produced by independent partners links going to focus its strategy on building a brand reputation, not on building search engines positions. Don? T get me wrong, I? M say, ISN that good visibility in search engines? T is an important element of any online marketing campaign. I? M should just say that? T be the only and should not drive your overall strategy should be easy to sustain.

For your efforts organic search engine market to work need to be connected with each other non-research related activities. Search engines like Google are complex beasts and analyze your site in as many different ways. We must look not only the content you have and you with a link, but there are also indications, the other factors measured off-site, as mentioned, as many of your site will be on other sites as authorities people interact with your site when they land on them, and so on.

The simple fact of matter is that even if you do not want in Google, you must build a strong brand online and that includes the promotion of your website with a variety of channels online and offline not only for research. As I said everything is connected and if you have a website with a strong brand behind it then makes its way to the top of Google have.

Don? T-Online in the desert get banned

Build your business model to a search engine, is very risky and not a wise thing to do. Why? Why not have control of the search engine. If only the search for leads and then customers can offer you? Do a lot worse than putting all your eggs in one basket for? You? The end line in the desert with Tumbleweed blows through your website. Remember that search engines don? T owe you nothing, don? T matter how great your website looks. What interests them is to know your audience and I think we all know that never make up any sign of weakness!


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