Selasa, 10 November 2009

How do Article Directories Generate Traffic to My Website?

I am sure you have heard over and over again just how powerful article marketing is because of the quality traffic they can generate for you. However, in order for your articles to successfully do the job, you need to understand the basics of how the directories do their part in actually providing your articles with the quality traffic you desire. This will then help you create a successful strategy in order to boost the performance of your articles.
So how does it all work?
You receive traffic from these directories due to the huge amount of traffic they pull in themselves. A few of the big directories can generate over a million visitors per month.
Keep in mind however that there is a little more you will need to do and understand in order to receive the potential traffic from these directories. It is not just about submitting an article and then expecting the traffic to pour in.
So who are these visitors?
I divide them into two groups.
The first type of visitor that reads your articles are publishers that are looking for content that can suite their websites, ezines or newsletters. If they feel your article meets their requirements, they will then add your article to whatever medium they use with a binding agreement to keep all your links in place. So, depending on the incoming traffic these websites receive will ultimately depend on the amount of traffic that will finally filter to your website.
Now think of the potential traffic you can pull in if more than one publisher uses your content on mediums that bring in a decent amount of traffic. Because a lot of these mediums are niche based, the overall quality of your incoming traffic will also be good.
The second kind of visitor that reads your articles comes from organic search. When you choose a powerful directory to publish your articles, you are using their page rank and authority power to potentially allow your articles to rank in the top ten results on most of the big search engines. This is great because you are in effect qualifying your visitors twice.
The first phase in which you qualify them is when they actively type in a keyword in one of the main search engines. When they find your article in the top ten results and then click on the link to read your article, you have in fact captured the attention of a potential buyer.
The second phase in which you qualify them is when they finally click on your bio link in order to see what else you have to offer them. This visitor obviously liked your article enough to finally click on your bio link in order to enter your website. By this point your visitor is potentially ready to buy what ever you have to offer.

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